With all certainty that on more than one occasion you have encountered a message that says “error 404” and do not know its real meaning. Well, when it appears on the screen, either from your personal computer or from other technological devices, what they’re telling you is that the page you’re heading at that time is not in use. It can be formalized under different models, such as “404 not found” or “404 page not found”.
First you don’t have to worry too much because it appears with a certain frequency and it is only the first one that can lead you to turn on all the alarms about a failure in your computer equipment. But it is one of the most common mistakes you can encounter when tracking many domains on the Internet. From this point of view, you do not have to have any consequences with the generation of this command.
But it is very important that you know that this action can very negatively affect the positioning of a website. Especially if you are engaged in e-commerce or other activities of similar characteristics. Because then, yes, the problems will be greater and if it is your business that generates error 404 you will have no choice but to correct it as quickly. It is very clear to note that error 404 is a status code that is sent from the web server to the browser. That is, and for you to understand it better: the user who tries to enter that website.
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The consequences of the appearance of error 404
Of course, it can create more than one problem on your digital store’s website, and therefore it is important to identify this performance from the beginning. So that in this way you are in a position to take a number of measures. For example, in the following cases we explain below:
- Your users or customers will have a very negative experience about what your digital project actually represents.
- no doubt that it is a factor that can hurt you in your professional interests.
- risk losing customers and what can be worse than sales decrease noticeably from that precise moment.
- Search engines can interpret that the maintenance of the web is not the most appropriate. Not much less and therefore have more than one problem from now on.
- The image we offer abroad is not the best of all, let alone if we really want to market our products, services or items.
- You may not have noticed this important detail: but it can negatively affect the PageRank of your online store’s website.
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It is not the best cover letter to customers or users, but on the contrary you are giving a very little positive image about your line of business.
With the point of view on people trying to visit our site, it is undoubtedly a loss of credibility and trust. This will move to a very significant drop in sales.
It is not the best way to channel an online business, but it will bring you problems constantly and of all kinds and nature until you manage to address this important issue in the e-commerce sector.
How can you fix this problem?
At this point you will only have to look for a solution so that the error does not appear again on your website. For this you have several strategies that you can apply from now on. It will be very worthwhile to carry it out since in the end your website may be penalized by search engines and specifically SEO.
Our first task will be to analyze in a lot of detail if we have any broken links. With the aim of repairing it as soon as possible or failing to delete it permanently. You have to think it’s a drag on your interests within digital commerce.
On the other hand, you do have other strategies to stop these links so that messages like “404 not found” or “404 page not found” or “404 page not found” will no longer appear again. Which is at the end of the day what this kind of special performances is all about.
Google Search Console
This is an instrument that identifies the Error 404 message. Then they are automatically displayed and, once repaired, can be marked as corrected. Of course it is not a definitive solution, but at least it will serve to remedy the problems that may be generated by its implementation.
Through specific applications
In the market there are currently a series of applications for technological devices that allow to perform very detailed and complete analysis on each of the individual links that make up a website. This will help us identify where our problem may come from and what materializes in the emergence of this enigmatic message. While on the other hand, they are characterized by being able to detect external or internal pages with error 404.
With the application of these detection systems you will avoid that from now on the screen these messages that concern you so much and that can alter the evolution of your shop or internet store. You certainly don’t already have excuses to carry it out very quickly before it’s too late.
Design a custom web page
It is another alternative that are at your disposal from now on. It is not the best remedy to correct this technical problem. But at least it allows you from the first moment andfind theright HTPP code at the end. It’s not the best thing, but something is something, as is often said vulgarily. In addition, you will achieve a much more aesthetic and suggestive aesthetic than until now and this is something that customers or users always appreciate. Especially if it is a website related to digital commerce.
While on the other hand, you can also not forget that some content platforms automatically import these types of messages. If you do not want to see in this process it is preferable to opt for a more secure domain and in which this scenario is impossible that you do not want to occur. I’m sure you’ll be more monetary effort, but it’s really worth it in the medium and long term. Among other reasons, because you will be more protected against these incidents in technological media.
Effects with the appearance of this message
Of course, “404 not found” or “404 page not found” messages can influence commerce or online store. More than it may seem to you from the beginning and therefore are situations that you have to avoid in all circumstances. Because in effect, they may have the following implications that we are going to expose to you:
- This is a technical distortion that will ultimately end up affecting your relationships with customers or users.
- It may result in the termination of some contracts in your business relations with buyers.
- You cannot allow any incident, such as this, to disrupt an advertising campaign to promote your products, services or items.
- The image you will be giving to the outside is not the best of all and in this regard you should think that many customers buy with their eyes. Try by all means that this strategy follows the same paths as until now.
- It’s not very likely, but if you see these messages you can be penalized by the main content search engines.
- It is a minor effect, but not insensitive to generate some headache from now on. Resolve it as soon as possible so as not to go further in its consequences.
- It is never welcome for customers or users to encounter messages in the style of “404 not found” or “404 page not found”. Because in the end they will go to another domain that offers them higher levels of security to perform their operations or acquisitions over the Internet.
As you may have seen, it is not the worst problem you may have on your website. But it is not enough to maintain it permanently since you have to keep in mind that your domain is not personal, but professional. And therefore your sales depends on their perfect maintenance over the years.
While on the other hand, you can also not forget that some content platforms automatically import these types of messages. If you do not want to see in this process it is preferable to opt for a more secure domain and in which this scenario is impossible that you do not want to occur. I’m sure you’ll be more monetary effort, but it’s really worth it in the medium and long term. Among other reasons, because you will be more protected against these incidents in technological media. You certainly don’t already have excuses to carry it out very quickly before it’s too late.
